Exploring the Challenge

How do you craft a story for hospitality (Hotel/Motel) employees that not only educates but also connects with them emotionally, knowing they can make a difference in someone's life? While the topic holds more significant weight than the usual internal training course, we faced this challenge by asking ourselves, "Why should anyone leave room to care?". With that in mind, I began crafting a story that takes you through learning what it is, how it impacts someone, and what you can do to help, ensuring you feel understood and supported throughout.  

The Design Approach

Given that the topic of Human Trafficking isn't a happy or light conversation, I approached the Room Next Door with a more optimistic visual approach. Keeping the overall design simple and light balanced the dark and sometimes depressing content that needed to be highlighted. This approach also allows the course materials to have extended shelf life, as it avoids overly stylized visuals that can quickly date themselves.